AI Visibility Audit
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Prepared by saigon.digital · May 2026
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Your buyers are no longer just searching Google for "best managed cyber resilience UK" — they're asking ChatGPT, Perplexity, and Gemini which provider to choose. This audit shows exactly where ITHQ stands, who's winning, and what to do next.
Saigon Digital transformed how Ski.com shows up online. Beyond rebuilding our platform, they helped us rethink our entire search and AI visibility strategy. We saw a significant uplift in organic traffic, our content started appearing in AI-generated travel recommendations, and the quality of inbound leads improved dramatically. They understand where digital discovery is heading and how to turn visibility into real commercial results.
See how we've helped brands grow. Read our case studies and learn more about what we do.
View Case StudiesA snapshot of where ITHQ stands in the AI search era — and the opportunity cost of the current visibility gap.
ITHQ has built a formidable reputation for solving "wicked tech problems" — with a perfect NPS of 100 across 47 completed projects, FT1000 recognition, ISO 27001/9001 certifications, and Crown Commercial Supplier status. Yet when CIOs, IT directors, and security heads ask ChatGPT, Google AI, or Perplexity "who are the best managed cyber resilience providers in the UK?", ITHQ doesn't appear anywhere. NCC Group, Darktrace, Sophos, and Bridewell dominate every single AI recommendation. The problem isn't your service — it's that AI engines can't find the structured signals they need to recommend you, and with a Domain Rating of just 18 versus competitors at 60–90, the authority gap is widening every month.
We tested how ITHQ appears when potential buyers ask AI tools to recommend cyber resilience and managed IT service providers. Here's what we found.
ChatGPT defaults to well-established cybersecurity brands like NCC Group, Darktrace, Sophos, and CrowdStrike for UK managed security queries. ITHQ is not in its recommendation set for any tested cyber resilience query.
AI Overviews for "best managed cyber resilience UK" consistently surface NCC Group, Wavenet, ANS, CyberOne, and Bridewell. ITHQ does not appear in any of the four tested queries.
Perplexity draws from comparison sites, Gartner rankings, and structured "best of" content hubs. Without prominent placement in major cybersecurity comparison lists, ITHQ has no pathway into Perplexity's recommendations.
Gemini pulls from the same high-authority cybersecurity comparison sources. No evidence of ITHQ appearing in any Gemini-generated managed services recommendation despite a perfect NPS score and Crown Commercial status.
0 / 4 platforms currently surface ITHQ in relevant AI-generated recommendations for cyber resilience and managed IT services queries.
Structured FAQ schema on service pages, "best cyber resilience providers UK" comparison content, prominent presence on Gartner, G2, or Clutch, "ITHQ vs [Competitor]" pages, and consistent brand mentions across cybersecurity directories and industry publications — the exact signals competitors are providing.
We ran the exact searches your prospective buyers use when asking AI tools to recommend a cyber resilience or managed IT services partner. Here's who appeared — and whether ITHQ was in the answer.
ITHQ does not appear in any of the four tested buyer queries — not even for "cyber resilience" which is a core part of their brand identity. The same 5–7 competitors dominate every result because they've published the structured comparison content, industry guides, and "best of" listings that AI models extract. ITHQ's unique SAFE/HCARS/VAST frameworks and Resilience-as-a-Service positioning are completely invisible to AI discovery.
ITHQ's combined cyber, infrastructure, and IT operations resilience approach is genuinely differentiated from pure-play cybersecurity firms. With a perfect NPS of 100 and Crown Commercial Supplier status, the credibility is there. The opportunity is to own the "resilience-as-a-service for mid-market UK enterprises" category in AI results through strategic content that helps models understand this unique positioning. This is a visibility problem, not a delivery problem.
These are the providers currently winning AI recommendations in your market. Understanding why they're cited — and you're not — reveals the exact gap to close.
| Company | DR | ChatGPT | Google AIO | Perplexity | Why They Win |
|---|---|---|---|---|---|
| ITHQ You | 18 | Not Cited | Not Appearing | Not Cited | Audit target |
| NCC Group | 78 | Cited | Appearing | Cited | 25+ years of brand recognition, CHECK accreditation, massive content library covering pen testing, resilience consulting, and managed services. Appears on every major cybersecurity roundup. |
| Darktrace | 78 | Cited | Appearing | Cited | AI-driven cybersecurity positioning dominates media coverage. Self-learning technology narrative generates massive third-party citations across tech publications and analyst reports. |
| Sophos | 90 | Cited | Appearing | Cited | DR 90 — highest in the group. Abingdon-based with massive global reach. Publishes comprehensive MDR guides, comparison content, and dominates Gartner/Forrester analyst reports. |
| Bridewell | 60 | Cited | Appearing | Partial | Microsoft's leading UK cybersecurity partner for CNI. Strong MSSP partnerships and OT-centric monitoring content. Publishes "best of" guides and industry comparison content. |
| Wavenet | 67 | Partial | Appearing | Partial | UK's "most trusted IT managed service provider" positioning. 24/7 SOC with UK-based analysts. Strong presence on managed security comparison sites and Clutch/G2 directories. |
Badge key: Cited Partial Not Cited DR scores from Ahrefs API (live data, May 2026).
These are the highest-leverage changes ITHQ can make right now to start appearing in AI-generated recommendations within 60–120 days.
Create comprehensive, structured comparison pages targeting the exact buyer queries AI tools answer: "ITHQ vs NCC Group", "ITHQ vs Bridewell", "Best managed cyber resilience UK". Include FAQ schema, service comparison tables, and honest positioning. This is the #1 content format AI engines extract and cite when building recommendation lists. Your SAFE/HCARS/VAST frameworks give you a unique angle no competitor owns.
With DR 18 vs competitors at 60–90, authority-building is essential. Secure listings on Clutch, G2, Gartner Peer Insights, and Netify. Pursue press coverage of your FT1000 listing, NPS 100 score, and Crown Commercial status. Contribute thought leadership to industry publications like SC Magazine, Computer Weekly, and The Register. Each high-authority backlink compounds.
Your existing service pages (Cyber Resilience-as-a-Service, MDR, FlowAI, SAFE Strategy) explain capabilities well but aren't structured for AI extraction. Adding FAQ schema, "Who is this for?" sections, clear Q&A formats, and structured service comparison data will convert your existing content into AI-readable signals. Quick technical win with compounding returns.
This audit shows the problem. We have a clear strategy to fix it — and results typically show within the first 60 days of engagement.
ITHQ has the credentials most cybersecurity firms would envy — NPS 100, Crown Commercial Supplier, FT1000, ISO 27001 — and genuinely differentiated strategic frameworks in SAFE, HCARS, and VAST. What's missing is the AI-optimised content layer that converts those credentials into recommendations. We've helped SaaS, professional services, and technology brands close exactly this gap. A 30-minute call is all it takes to map out a plan.
Nick Rowe · CEO & Co-Founder, Saigon Digital
Full GEO strategy, content plan, structured data implementation, authority-building roadmap, and monthly performance reporting — all focused on AI search visibility for cybersecurity and managed IT services providers.
Most clients start seeing AI citation improvements within 45–60 days. Full competitive parity typically achieved in 90–120 days. For ITHQ, the authority gap means a parallel DR-building programme will accelerate results significantly.
Every month NCC Group, Darktrace, and Sophos publish more comparison content, the gap widens. CIOs and IT directors are increasingly asking AI "which cyber resilience provider should I choose?" — and right now, the answer never includes ITHQ.